A Facelift For Wickford?

The tide may be bringing in some big changes for our little village by the sea.

Efforts to both restore Wickford to its former glory and bring it into the digital age were discussed at Historic Wickford’s meeting Wednesday night in which the nonprofit organization hosted Rhode Island Economic Development Corporation Executive Director Keith Stokes.

Changes may be in the works at both the state and local level, as EDC and the state look to revamp Rhode Island’s historic main streets to attract tourists and revenue. According to Stokes, it’s a process that Governor Lincoln Chafee is “passionate” about.

Stokes says the state looks to target cultural heritage tourism, which has seen great success in communities like Williamsburg, VA where this form of tourism resulted in 25 percent more money spent by visitors. As part of the statewide initiative to boost tourism in the state, Stokes added that they’re looking to enhance the “quality” of our tourists rather than “quantity.”

By transforming communities like Wickford back to their “former selves as village centers,” Stokes predicted an increase in quality tourism. According to Stokes, this may entail pedestrian-friendly pathways, big sidewalks, lighting, understandable signage and accessible waterfront views.

“Wickford is a poster child for a program like that,” said Stokes.

A unique selling point for Rhode Island is its abundance of pre-Revolutionary War structures, such as the historic homes surrounding Wickford. (.)

“We have more of them than any other state in the union,” he said. “That is absolutely unique.”

He also added that he will be meeting with mayors and town council presidents across the state to discuss these programs.

Efforts to revitalize Wickford aren't anything new to Historic Wickford (HistWick), which has fought to preserve and protect the historic integrity of the village. Last year, the group began to re-evaluate its strategic plan and mission. Among initiatives including historic home preservation and education and signage, the group realized its web presence was a bit dated.

HistWick member Carol Thomas suggested during her presentation that the group revamp its website needed to be “dynamic and helpful,” mirroring Stokes’ earlier recommendations to embrace social media platforms. Thomas also discussed audio walking tours through Wickford and a possible scholarship program.

Members also remained optimistic about the upcoming Wickford Junction train station, which would hopefully ferry in more visitors.

HistWick is also actively seeking new members. Fill out a membership application here.