KEEL Camo Hat Sales Benefit the USO (100% of Proceeds)

Locally owned KEEL Vodka rocked this year’s hot fashion trend recently when high-profile co-owner Matt Light was featured on social media and in the press sporting a KEEL camo hat alongside Duck Dynasty superstar Willie Roberston while visiting the troops overseas. Former NFL standout Light and reality TV-star Robertson traveled to Greece and Afghanistan with Chairman of the Joint Chiefs of Staff Martin Dempsey and other celebrities as part of a USO (United Service Organizations) Christmas caravan orchestrated to lift the spirits of United States military personnel.


Light, a 3-time Super Bowl Champion and 3-time Pro Bowler co-owns KEEL Vodka with Rhode Islanders Bill Dessel and Tom McGowan. The 11-year New England Patriot appeared in news reports and on social media over the weekend in a KEEL camo cap, prompting inquiries for purchasing information. KEEL’s ownership trio recognized an ideal opportunity to “give back” based on KEEL’s good fortunes this year and Matt Light’s eye-opening visit to the frontlines. KEEL announced today that KV camouflage hats are now available for sale on their website withALL camo cap proceeds benefitting the USO.



The USO is a nonprofit, congressionally chartered, private organization that relies on the generosity of individuals, organizations and corporations to support its outreach activities around the world. The USO is not part of the U.S. government, but is recognized by the Department of Defense, Congress and President of the United States, who serves as Honorary Chairman of the USO.  Matt Light, an avid outdoorsman and friend of A&E blockbuster Willie Robertson, was invited by the USO to travel to Afghanistan and Greece to celebrate the holidays with soldiers and thank them for their sacrifice. Light randomly distributed KV camo hats to soldiers during his unforgettable tour with the USO.


KEEL Vodka, the lowest calorie premium spirit on the market, is turning heads during its inaugural year – and now KEEL-fans and camo-lovers can do the same with camo caps while supporting United States troops and their families. 


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