In a day filled with anticipation and excitement, more than 1,200 people gathered at Tarbox Toyota in North Kingstown yesterday morning and more than 1,000 gathered at Tarbox Hyundai in Warwick yesterday afternoon in hopes of winning one of two cars given away by Ed Tarbox to celebrate the finale of the summer-long Tarbox Toyotathon and Tarbox Hyundai Hoopla. In honor of the tradition of Labor Day, Ed Tarbox changed the lives of two hard working Rhode Islanders as they walked away with a new car. Ed Tarbox decided to put a Toyota Scion xD and Hyundai Accent from his dealerships up for grabs. Saturday marked the culmination of a three-month long campaign giving people the opportunity to enter to win.
Hundreds of people gathered on Sunday awaiting Ed Tarbox to draw the name of the winner. The day started at 11 a.m. with Tarbox Toyota giving away the Scion xD to lucky winner Kevin Gregorio of Exeter. The day continued with a 3 p.m. giveaway at the Hyundai location, where Ed Tarbox drew the lucky winner of the Hyundai Accent, John Hill of Hope Valley. (Photos attached below. High resolution photos available.)
"What an exciting day!" said Ed Tarbox. "Each year I enjoy the anticipation - seeing so many people coming to the dealerships with their families and awaiting the drawing of the names. It's Labor Day weekend and we are so happy to be able to giveaway a car in each brand to two hard working Rhode Islanders. I hope these cars make their lives just a little bit easier," Tarbox said.
Tarbox invited the public to enter the contest by visiting the dealerships during the "Tarbox Toyotathon" and "Hyundai Hoopla" summer-long events. The company used direct mail, outdoor billboards, advertised on TV and radio, and used social media to spread the word.
Entrants were asked to visit the dealership to fill out a registration form with no purchases or test-drives necessary. More than 1,000 entries were submitted per dealership and people entered up to one hour before the giveaway.
Tarbox in the Community
Opened in the Spring of 2012, the new Tarbox Toyota dealership in North Kingston located at 3671 Quaker Lane. Tarbox also owns a Hyundai dealership 870 Quaker Lane. Tarbox takes great pride in carrying on the tradition begun by his grandfather and passed on to his father - also auto dealers. The Tarbox commitment to customer service and quality repairs has earned the dealership a loyal following and thousands of repeat customers and referrals.