Organic Mattress Store Aims For the Perfect Fit

Michael Earnheart, showroom manager of The Clean Bedroom, compares mattresses to shoes. He says its all about finding the perfect fit. 

“Like with shoes, you wouldn’t want to buy a shoe that fits only a little bit. You want a shoe that fits completely. Same thing with mattresses,” Earnheart said. “We don’t want the customer to say their mattress is good, we want them to say it’s great.”

The Clean Bedroom, an organic mattress and bedding company, caters especially to people with allergies and chemical sensitivity. 

“Nothing we sell has chemicals or toxins in it and everything is made from organic materials,” Earnheart said. “We use organic wool as the flame barrier and it meets all flame retardant standards.”

Earnheart said the prices are comparable with Tempur-Pedic mattresses but that organic mattresses and bedding allow for a better night’s sleep because you won’t be inhaling chemicals and toxins. 

“With Tempur-Pedic, you’re literally sleeping on oil, pure petroleum, but with our stuff, its all made from all natural latex and rubber,” Earnheart said. “Its all customizable too; each mattress has three layers and they are split down the middle so that each side can be different levels of firmness or softness.”

Besides carrying mattresses and bedding, they also sell natural furniture such as beds, dressers and nightstands. 

Earnheart said that The Clean Bedroom isn’t the first organic mattress and bedding store in America but it has become the largest since it started online in 2004. Their first showroom opened in 2008. 

“People drive from all over to our four showrooms in Connecticut, Rhode Island, Maine and New York,” he said. “So far it has been very successful and we are definitely looking to expand in the near future.”

The showroom in Wickford, which opened in June 2010, was the company’s first showroom outside of Maine. 

“So far, we have had a lot of traffic and interest, especially from people who are looking to get into an organic lifestyle,” Earnheart said. “We want to show that we care about them and it isn’t all about making a sale for us.”